Your dog's nutrition,
sorted.
Feed them the way they were meant to be fed. Real food, treats & supplements — tailored to your dog.
Build Your Dog's Plan No commitment · Takes 2 minutesOur best sellers.
Meals
Air-Dried Dog Food
Human-grade. Nutritionally complete.
Rs. 2,600
per 1kg bag
Treats
Chicken Jerky Strips
100% chicken breast. No additives.
Rs. 1,000
per 150g pack
How it works
Tell us about your dog
Answer a few quick questions about your dog's size, age, and activity level.
Get a personalised plan
We'll recommend the right food and exact quantity tailored to your dog.
Delivered to your door
We deliver the exact amount your dog needs, with feeding instructions included.
What's your dog's name?
We'll build their plan around them.
How old is ?
Just a rough idea is fine.
How much does weigh?
In kilograms - an estimate is fine.
How active is ?
This changes how much food they actually need.
Air-Dried or Fresh?
Both are complete nutrition, just different formats.
Full plan or half plan?
Half plan works great as a topper alongside other food.
's plan is ready
See why 500+ pet parents trust LICIOUS.
Real photos and reviews from the dogs (and humans) already on LICIOUS.
"My fur baby loved the food and has amazing energy all day. So happy with the service too! 5/5"
Lucy
"For a picky eater, he munched on it very happily!"
Milo
"There was a bit of a snafu in the delivery, but the team got in touch with me and sent my order plus treats free of charge. I appreciate the quality of customer service and my dogs loved the food. So convenient - I've signed up for a subscription. Thank you!"
Ria Habib
"One year on LICIOUS and we aren't looking back! Luca's coat is beautifully shiny, and his all-day energy levels are incredible. Highly recommend!"
Luca
"My dog has been so anxious these days, and these treats are one of the few things making her happy!"
Daisy
"Treat time has become a ritual - she comes to my room at night and won't leave me alone until she gets her treats!"
Kiki
"My dog loves them. I promise him a treat and that's the only way he shuts up! What more can I say 😂"
Judy x
"He absolutely loves them!"
Skye
"My dog absolutely loves the beef and chicken treats. Thanks for bringing such deliciousness into my dog's life!"
Rabea Naghman
"We're definitely a fan!"
Bullet
"All three of my chihuahuas are VERY picky - it takes a lot to make them eat their own food from their bowl. But I'm really glad to say that they loved this food! Cleaned their bowls!"
Carlos
Got questions?
Everything you need to know about LICIOUS.
Regular dog food is heavily processed and packed with fillers your dog doesn't need. LICIOUS uses human-grade, all-natural ingredients — air-dried and fresh — with no preservatives, no by-products, and no compromise. Every plan is personalised to your dog's size, age and breed.
We offer air-dried meals, fresh food, treats and supplements — all made from all-natural ingredients. Use the plan builder on this page to find what's right for your dog, or browse our full range in the shop.
Yes — we build every plan around your dog specifically. Whether you have a puppy or a senior, a Chihuahua or a German Shepherd, we personalise based on their size, age and breed so they get exactly what they need. Use the plan builder above to get started — it takes 2 minutes.
We deliver all over Pakistan. Orders typically arrive in 3–5 working days — and if you're in Lahore, expect it even sooner.
Yes — free delivery on all orders over Rs. 2,000.
Absolutely. You can change or cancel your plan any time before your order has been dispatched — just email us or send a WhatsApp message and we'll take care of it.
It depends on the product:
- Air-dried meals: Keep in a cool, dry place in an airtight container.
- Fresh meals: Store in the freezer. Once thawed, use within [X] days.
- Treats: Keep on the countertop — no fridge needed.